Chinetek Intelligence Company Limited

City’Super is a well-known “Mega Lifestyle Specialty Store” in Hong Kong, and is always a pioneer in industry with its friendly customer services. In 2006, City’Super has made a move to deploy a new membership card system using the Hybrid Mifare & Thermal Rewritable technology. It allows members to accumulate bonus points as part of their Seasonal and Annual Reward Schemes. Members can also charge the card with money to make cash-free purchases, and shorten the transaction time.

Members are able to instantly check the accumulated bonus points at their service counters or the auto card printing machines.

City’Super also issued e-gift cards with flexible prepaid values. The prepaid value needs not to be used in one-time, and the remaining balance will be clearly shown on cards after each purchase. This gives a more convenient and enjoyable shopping experience, and makes it perfect for family, friends and business use.

Hung Fook Tong Holdings owns more than 20 years experiences of producing health beverages and food in Hong Kong. While the products are traditional, Hung Fook Tong adopted a modern management style and expanded rapidly with over 60 outlets in Hong Kong now. In order to provide better customer services, Hung Fook Tong deployed their own membership card system using the Hybrid Mifare & Thermal Rewritable technology in April 2008. Members can store value in the member cards to enjoy an extra 10% cash rebate. Bonus points will be rewarded for every purchase using the prepaid cards, and members can redeem the quarterly cash rewards, special members’ discounts or gifts etc.

The custom made Loyalty Management System was integrated with the existing POS system to form a basic platform which can be upgraded from time to time according to the marketing needs. The powerful data capture and backend analysis system allows management to understand better the customers’ preference and behavior. These will be important references for any future development of the company in order to give better customer services.

Zense Hotel and Spa is a five star boutique hotel in Shenzhen, opened in December 2007. Zense Hotel is popular for its modern and contemporary design. The hotel is well facilitated with a wide selection of F&B outlets and a spa center, providing a one-stop leisure and entertainment service. To further enhance the high-tech and modern image of the hotel, Zense Hotel & Spa has adopted an “all-in-one card system” payment platform. Members can use the Hybrid Mifare cards for payment in any F&B outlets or spa center in the hotel area for convenience, and also for a more superior VIP identity.

Zense Hotel & Spa built a central membership database, which is integrated with the hotel, spa and F&B management system so that customers can add value or do payment with one single card in any station. The backend database collects all the data for centralize analysis and hence improve the CRM efficacy.

Golden Harvest Group has deployed the new Hybrid Card System in all their five theatres in 2007. System consists of a powerful data capture system and a loyalty management software which supports various bonus and promotion ideas. In order to give a better service, the system was integrated with their POS platform in box offices, ticketing kiosks, online booking and telephone booking system. Members can earn bonus points from either one of the above channels and the latest bonus status will be shown on cards for easy reference. Members can also check their latest membership status online.

New Balance, one of the largest athletic footwear and apparel companies, has released a new bonus rewarding system in 2007. The rewritable window of the Thermal Rewritable Card system allows real time delivery of latest bonus status and specified promotion messages.

A-Look, a pioneer optical chained store with the free-to-try concept, deployed the “Thermal Rewritable Card system” and the “Loyalty Management System” in all their 13 stores in 2007. The Loyalty Management System was integrated with their existing POS system to establish a comprehensive customer database and backend analysis system. Real time delivery of the latest bonus status with the rewritable window encourages frequent visits and repeated purchase of members

The Hong Kong Gold Coast Hotel is the territory's foremost 5-star resort and a leading meeting and convention center. Gold Coast Hotel started the “Amazing Kidz Club” in 2007, offering various privileges and bonus rewards for children under 16. Members can earn bonus points for every dollar spent in the Gold Coast Hotel and enjoy special discount in their F&B outlets or the kids’ birthday parties. The visual impact of the “Thermal Rewritable Solution” uplifts the hotel image and gives a more enjoyable and fun shopping experience for members.

Langham Place is a cool and fashionable shopping mall for youngsters. Located in the heart of Mongkok, it’s one of the peak areas for young people to gather. In order to uplift the innovative image of Langham Place, have a better understanding of the customers’ preference and behavior and to encourage repeated visits, Langham Place launched the new “LP Card” in 2007. Members can register as an LP Card member for free with same day receipts up to $500, and enjoy the shopping privileges offered by up to 70 shops in Langham Place. LP card members can also earn bonus for any purchase within Langham Place and enjoy their bonus rewards. Members are able to instantly check the accumulated bonus points with the rewritable platform.

The powerful data capture and backend analysis system allows management to understand better the customers’ preference and behavior. These will be important references for any future development of the mall in order to give better customer services.

Missha is one of the most popular skincare and cosmetic brands in Korea. They established their first concept store in Hong Kong in 2004, and expanded to a total of 11 concept stores within 3 years. In order to survive in the very competitive market, Missha has launched with new CRM program using the “Thermal Rewritable Solution” in 2006. The new card system uplifts the brand image and also allows real time delivery of specific promotion messages. Moreover, the 0.188cm super-thin cards can effectively increase the card carry rate, and hence improve the CRM efficacy.

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