Hung Fook Tong Holdings owns more than 20 years experiences of producing health beverages and food in Hong Kong. While the products are traditional, Hung Fook Tong adopted a modern management style and expanded rapidly with over 60 outlets in Hong Kong now. In order to provide better customer services, Hung Fook Tong deployed their own membership card system using the Hybrid Mifare & Thermal Rewritable technology in April 2008. Members can store value in the member cards to enjoy an extra 10% cash rebate. Bonus points will be rewarded for every purchase using the prepaid cards, and members can redeem the quarterly cash rewards, special members’ discounts or gifts etc.
The custom made Loyalty Management System was integrated with the existing POS system to form a basic platform which can be upgraded from time to time according to the marketing needs. The powerful data capture and backend analysis system allows management to understand better the customers’ preference and behavior. These will be important references for any future development of the company in order to give better customer services.
