“Elements”, locating right above the MTR Kowloon Station, is one of the most popular shopping arcades in the Kowloon District. In order to increase traffic flow and have a deeper understanding of the customers’ geographic profile, Elements deployed the new e-Stamping program on 28 February, 2009.
Potential participants are recruited from selected housing estates in nearby districts.
Any purchase of $200 can earn one e-Stamp. Teasets, dinner sets and shopping vouchers can be redeemed with e-Stamps collected. This, on one hand, encouraged traffic flow to the shopping mall, and on the other hand, valuable customer profiles are collected. Elements chose the “Thermal Rewritable Card System” and the “Loyalty Management System” for this specific campaign. Number of e-Stamps and the redemption history are shown clearly on the card face to avoid any dispute.
This system with thorough security control also help avoiding the over-issue problems of traditional stamp cards. All data collected are centralized for further analysis and future promotional reference.
